Analyzing Metaphors in Kendrick Lamar's "Euphoria" through Conceptual Metaphor Theory
DOI:
https://doi.org/10.25217/jed.v6i1.7355Keywords:
Conceptual Metaphor Theory, Metaphors, Structural Metaphor, Ontological Metaphor, Orientational MetaphorAbstract
This study aims to identify and categorize the use of metaphors in Kendrick Lamar’s song lyrics “Euphoria” using the Conceptual Metaphor Theory (CMT) approach. This song was chosen because it is a diss track filled with conceptual metaphors that not only serve as linguistic decoration, but also as a rhetorical strategy to build self-image, put down opponents, and reveal cultural dynamics in contemporary hip-hop. This study employs a qualitative descriptive method with data in the form of the lyrics to the song "Euphoria," obtained through transcription documentation from reliable online sources. The analysis was conducted by categorizing and identifying metaphors based on the three main categories of CMT; structural metaphor, ontological metaphor, and orientational metaphor. Through this study, the results of the study show that Kendrick Lamar uses metaphors as a conceptual tool to express power, authenticity, moral conflict, and cultural identity. This study highlights that metaphors in rap are not merely figurative expressions, but also highly strategic ideological tools, making it crucial to analyze them within the context of modern cultural discourse.
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