Echo Chambers on TikTok and the Construction of Ideal Partner Standards among Muslim Gen Z Women in Solo Raya: A Kafa’ah-Based Analysis
DOI:
https://doi.org/10.25217/jm.v10i2.6770Keywords:
Echo Chamber, Ideal Partner, Kafa'ah, Gen Z Muslim Women, TikTokAbstract
The development of algorithm-driven social media, particularly TikTok, has fostered selective exposure patterns that contribute to the formation of echo chambers in information consumption. This phenomenon influences how individuals construct preferences and standards in various aspects of life, including partner selection. This study examines the role of TikTok echo chambers in shaping ideal partner standards among Generation Z Muslim women in Solo Raya City, using the concept of kafa'ah in fiqh munakahat as an analytical framework. The research employs a qualitative approach using netnography and questionnaires focused on TikTok content related to relationships and marriage. Empirical data were collected from 69 Muslim women from Generation Z residing in Solo Raya. The data were analyzed using thematic analysis to identify patterns of algorithmic exposure and the construction of ideal partner criteria. The findings indicate that TikTok’s algorithm reinforces specific partner preferences through repeated narratives that emphasize religiosity, economic stability, emotional maturity, and lifestyle compatibility. Continuous exposure to such content normalizes these criteria and embeds them in respondents’ perceptions as ideal standards for partner selection. As a result, the traditional understanding of kafa'ah experiences a shift and expansion, shaped by contemporary digital media dynamics rather than solely classical juridical considerations. This study concludes that echo chambers on TikTok play a significant role in shaping ideal partner standards among Gen Z Muslim women. Therefore, strengthening digital literacy and critical religious understanding is essential. Practically, these findings may inform the development of digital literacy policies and premarital education programs that are responsive to the challenges posed by algorithm-driven digital culture.
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