PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI IPHONE

STUDI KASUS MAHASISWA UIN RADEN INTAN BANDAR LAMPUNG

Authors

  • Muhammad Irham Nugroho
  • Riski Doni Damara
  • Vicky F Sanjaya

Abstract

The purpose of this study was to determine the effect of price and product quality on purchase intention. The population in this study were students of UIN Raden Intan Lampung, and the sample was some students of UIN Raden Intan Lampung. This study used quantitative research methods while the data collection technique used a questionnaire. The results of this study are the validity and reliability test based on the SmartPLS application which shows the results of the item index in this study are valid and reliable, with the results of the price hypothesis test having a positive and significant effect on purchase intention with a P value (0.492 > 0.000) and product quality having a significant positive effect on consumer buying interest with P-value results (0.345 > 0.011)

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Published

2023-01-27

How to Cite

Muhammad Irham Nugroho, Doni Damara, R., & Vicky F Sanjaya. (2023). PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI IPHONE: STUDI KASUS MAHASISWA UIN RADEN INTAN BANDAR LAMPUNG. Srikandi: Journal of Islamic Economics and Banking, 2(1), 35–44. Retrieved from https://journal.iaimnumetrolampung.ac.id/index.php/srikandi/article/view/2963

Issue

Vol. 2 No. 1 (2023): Srikandi: Journal of Islamic Economics and Banking

Section

Articles