Analisis Peran E-commerce dan Media Sosial Terhadap Pengembangan Kinerja UMKM Kota Bandar Lampung dalam Prespektif Ekonomi Islam
DOI:
https://doi.org/10.25217/srikandi.v4i1.5788Keywords:
E-commerce , Social Media, MSMEs, Performance, sosialAbstract
The development of digital technology has significantly transformed the
business landscape, including for Micro, Small, and Medium Enterprises
(MSMEs). E-commerce and social media have become strategic tools for
enhancing MSME performance, particularly in expanding market reach,
increasing sales, and building customer relationships. This study aims to analyze
the role of E-commerce and social media in the development of MSME Seblak
performance in Bandar Lampung City using a qualitative approach. Data were
collected through in-depth observations with MSME actors of their business
activities in utilizing E-commerce and social media. The data were analyzed
descriptively using a thematic approach to identify key patterns in the digital
technology adoption by MSMEs. The findings indicate that E-commerce helps
MSMEs expand their market reach and improve operational efficiency, while
social media plays a crucial role in brand building and enhancing customer
engagement. Thus, the optimal use of E-commerce and social media can serve as
an effective strategy to support MSMEs growth in Bandar Lampung City.
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Artikel Daring
BPS Provinsi Lampung. Jumlah Usaha Mikro Kecil dan Menengah (UMKM) Menurut Kabupaten/Kota Provinsi Lampung, 2020 dan 2021. Lampung.bps.go.id. Diakses 15 April 2025, pada https://lampung.bps.go.id/id/statistics-table/1/NTU1IzE=/jumlah-usaha-mikro-kecil-dan-menengah-umkm-menurut-kabupaten-kota-di-provinsi-lampung-2020-dan-2021.html
Skripsi
Talamau, J. C. Pengaruh Konstruk Teknologi Terhadap Adopsi Media Sosial dan Dampaknya Bagi Kinerja UMKM di Yogyakarta, (Skripsi, Universitas Islam Indonesia Yogyakarta, 2022).
