Analisis Aplikasi Ceria Digital Dalam Peningkatan Pendapatan Pada Tahun 2023
DOI:
https://doi.org/10.25217/srikandi.v3i1.6422Keywords:
Digital Application, Increased Income, Ceria DigitalAbstract
In the era of digitalization, financial institutions must provide digital-based services, in order to provide convenience to customers in making transactions and increase the income of financial institutions. Electronic financial institution services through the use of e-banking media, at BMT Assyafi'iyah itself using the ceria digital application in providing online-based services. The purpose of this study was to determine the application of ceria digital in increasing the income of BMT Assafi'iyah Kotagajah branch. This type of research is field research with a qualitative descriptive approach method, based on primary, secondary, and tertiary data sources. Data collection techniques with observation, interviews, and documentation. While the data analysis technique uses the inductive method. Based on the results of the discussion, it can be concluded that BMT Assyafi'iyah has used the ceria digital application in its services. The ceria digital application provides online-based services, making it easier for members to make transactions without having to come to the BMT Assyafi'iyah office. The use of the ceria digital application at BMT Assyafi'iyah is a factor in increasing income, the number of new members, increasing market share, and reducing the level of problematic financing
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