Trademark Dispute Between Starbucks Corporation and Sumatera Tobacco Trading Company: An Analysis of the Supreme Court Decision No. 836 K/PDT.SUS-HKI/2022
DOI:
https://doi.org/10.25217/jm.v10i1.6174Keywords:
Good Faith, Trademark, Well-Known Mark, Intellectual Property Rights.Abstract
This research analyzes the application of good faith principle in trademark registration, particularly in the trademark dispute between Starbucks Corporation and PT. Sumatera Tobacco Trading Company decided by Supreme Court Decision No. 836 K/PDT.SUS-HKI/2022. The research aims to analyze the implementation of good faith principle in well-known trademark registration under Law No. 20 of 2016 and evaluate the Supreme Court's legal considerations in protecting well-known trademarks. This normative legal research uses statutory and case analysis approaches, with primary legal sources (laws and court decisions) and secondary sources (books, journals, legal articles). Data analysis is conducted descriptively with inductive conclusions. Results show that the Supreme Court successfully applied the good faith principle by canceling the "Starbucks" trademark registration owned by PT. Sumatera Tobacco Trading Company, proven to be conducted in bad faith to exploit the fame of a well-known trademark. This decision strengthens cross-class protection for well-known trademarks and provides legal certainty that trademark registration must be conducted in good faith to prevent unfair business competition.
References
Agatha, B., & Nasution, K. (2024). Analisis Yuridis Putusan Mahkamah Agung Nomor. 836 K/Pdt. Sus-Hki/2022 Tentang Pembatalan Merek Terdaftar “Starbucks Rokok.” YUSTISI, 11(1), 170–182.
Akbar, A. (2025). Sengketa Merek Starbucks vs Produk Rokok: Pelajaran Hukum. ILS Law Firm.
Al’Uzma, F., Saidin, O. K., Azwar, T. K. D., & Andriati, S. L. (2023). Analisis Putusan dan Pertimbangan Hakim dalam Perkara Sengketa Merek antara Starbucks Corporation Melawan Sumatera Tobacco Trading Company:(Studi Putusan Makamah Agung Nomor 836 K/PDT. SUS-HKI/2022). Locus Journal of Academic Literature Review, 355–364.
Andri, F. G. (2024). Legal Analysis of Compensation for Infringement of Trademarks of Non-Synonymous Goods in Indonesia. As-Syar’i: Jurnal Bimbingan & Konseling Keluarga, 6(2), 2130–2144.
Arifin, M. (2020). Membangun Konsep Ideal Penerapan Asas Itikad Baik Dalam Hukum Perjanjian. Jurnal Ius Constituendum, 5(1), 66–82.
Doodoh, S. S. (n.d.). Pelindungan Merek Terkenal Starbucks Pada Jenis Barang Berbeda (Studi Putusan No. 836 PK/PDT. SUS-HKI/2022) [B.S. thesis, Fakultas Syariah dan Hukum UIN Syarif Hidayatullah Jakarta]. Retrieved June 2, 2025, from https://repository.uinjkt.ac.id/dspace/handle/123456789/82010
Dwi Suryahartati. (2022). Buku Ajar Hukum Kekayaan Intelektual. Unja Publisher.
Efendi, J., & Rijadi, P. (2022). Metode Penelitian Hukum Normatif Dan Empiris (2nd ed.). Prenada Media Group.
Fauza, M. R. (2021). Hukum Merek Hukum Merek Perkembangan Aktual Perlindungan Merek dalam Konteks Ekonomi Kreatif di Era Disrupsi Digital. PT. Refika Aditama.
Fitria, E. L., & Masnun, M. A. (2024a). Analisis Disparitas Putusan Hakim Mengenai Konsep Merek Terkenal Yang Memiliki Persamaaan Pada Pokoknya Dengan Merek Terdaftar (Studi Kasus Sengketa Merek Starbucks). Novum : Jurnal Hukum, 10(4), 176–190. https://doi.org/10.2674/novum.v0i0.57420
Fitria, E. L., & Masnun, M. A. (2024b). Analisis Disparitas Putusan Hakim Mengenai Konsep Merek Terkenal yang Mempunyai Persamaan Pada Pokoknya dengan Merek Terdaftar (Studi Kasus Sengketa Merek Starbucks). NOVUM: JURNAL HUKUM, 176–190.
Hidayah, K. (2017). Hukum Hak Kekayaan Intelektual. Setara Press.
Hussy, M. M., & Tjempaka, T. (2024). Comparative Analysis of Legal Recourses for Document Forgery in Civil Law: Indonesia and ASEAN Countries. Jurnal Mahkamah : Kajian Ilmu Hukum Dan Hukum Islam, 9(2), 169–182. https://doi.org/10.25217/jm.v9i2.4358
Ismail, H., Hakim, D. A., & Hakim, M. L. (2021). The Protection of Indonesian Migrant Workers under Fiqh Siyasah Dusturiyah. Lentera Hukum, 8, 151.
Mahkamah Agung. (2022a). Putusan Mahkamah Agung Nomor 836 K/PDT.SUS-HKI/2022.
Mahkamah Agung. (2022b). Putusan Mahkamah Agung Nomor 836 K/PDT.SUS-HKI/2022.
Manusia, K. H. dan H. A., Intelektual, D. J. K., Harris, F., Silitonga, D. P., Pardede, A., Sitohang, L. S., Damarsasongko, A., Nurbaya, Ariyanti, Giartono, A. A., Nainggolan, S., Rionaldo, S., Sampe, I. E., Sari, Y. I., & Kusumah, J. P. (2020). Modul Kekayaan Intelektual Tingkat Dasar Bidang Hak Cipta. Kementerian Hukum dan Hak Asasi Manusia, Direktorat Jenderal Kekayaan Intelektual.
Mulyati, R. (2023). Perlindungan Hukum Merek Terkenal Untuk Barang dan atau Jasa Tidak Sejenis dalam Hukum Merek Indonesia. Kencana.
Peraturan Menteri Hukum Dan HAM Nomor 67 Tahun 2016 Tentang Pendaftaran Merek (2016).
Rizkia, N. D., & Fardiansyah, H. (2022). Hak kekayaan intelektual suatu pengantar (E. Damayanti, Ed.; Cetakan Pertama). Penerbit Widina Bhakti Persada Bandung.
Saputra, A. (2023). Kedai Kopi Starbucks Menang Sengketa Merek Vs Rokok Starbucks di Tingkat PK. Detiknews. https://news.detik.com/berita/d-7091018/kedai-kopi-starbucks-menang-sengketa-merek-vs-rokok-starbucks-di-tingkat-pk
Septiani, B. E. (2023). Tinjauan Yuridis Sengketa Persamaan Merek Antara Starbucks Corporation Melawan PT Sumatra Tobacco Trading Company (Studi Putusan Pengadilan Negeri Niaga Nomor 51/Pdt. Sus/Merek/2021/PN Niaga JKT. PST. dan Putusan Mahkamah Agung Nomor 836K/Pdt. Sus-HKI/2022). Acta Law Journal, 2(1), 42–56.
SIMAMORA, M. N. (2023). Perlindungan Hukum Terhadap Hak Merek Terkenal Dalam Kasus Starbucks Corporation Ditinjau Dari Undang-Undang Nomor 20 Tahun 2016 Tentang Hak Merek (Studi Putusan Mahkamah Agung Nomor: 836/K/Pdt. Sus-HKI/2022) [PhD Thesis, Universitas Katholik Soegijapranata Semarang]. https://repository.unika.ac.id/32762/
Undang-Undang (UU) Nomor 20 Tahun 2016 Tentang Merek Dan Indikasi Geografis (2016).
Wala, G. N. (2024). Legal Perspectives on Intellectual Property Rights Cases Related to Language Rhetoric in Trademark Registration. Greenation International Journal of Law and Social Siences (GIJLSS), 2(4), 284–289.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Alexandrio Adenfa, Rasji Rasji
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors retain copyright and grant the Jurnal Mahkamah : Kajian Ilmu Hukum Dan Hukum Islam right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material) the work for any purpose, even commercially with an acknowledgment of the work's authorship and initial publication in Jurnal Mahkamah : Kajian Ilmu Hukum Dan Hukum Islam.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in Jurnal Mahkamah : Kajian Ilmu Hukum Dan Hukum Islam.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
